Interpretive Consumer Research. Qualitative Market Research: An International Journal, Volume 11, Issue 2. Bernard Cova

ISBN: 9781281761217

Published: May 9th 2014

ebook

130 pages


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Interpretive Consumer Research. Qualitative Market Research: An International Journal, Volume 11, Issue 2.  by  Bernard Cova

Interpretive Consumer Research. Qualitative Market Research: An International Journal, Volume 11, Issue 2. by Bernard Cova
May 9th 2014 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 130 pages | ISBN: 9781281761217 | 7.19 Mb

In the field of qualitative market research, interpretive approaches to studying consumer behavior are playing an increasing role. This e-book addresses a variety of different themes within interpretivist consumer research, including, discourseMoreIn the field of qualitative market research, interpretive approaches to studying consumer behavior are playing an increasing role. This e-book addresses a variety of different themes within interpretivist consumer research, including, discourse analysis, collaborative interpretive consumer research, semiotic analysis and narrative analysis focusing on YouTube.



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